Project Description

Client Objective:
Stroehmann in24; activate Stroehmann’s title sponsorship of Back on My Feet’s largest fundraising event that uses running to help those experiencing homelessness change the way they see themselves so they can make real change in their lives resulting in employment and independent living.

The Solution:
Retailer tie-in that increased awareness of the event via circular ad, in-store displays and POS.

The Results:
An 11% increase in donations, 7% increase in Stroehmann bread sales and 14% increase in participation.