Project Description

Client Objective:
Knauss Foods; to assist with all aspects of a new product launch, PJ’s Beef Steak.

Developed a strategic plan based on a comprehensive market and category data review, shopper insights and focus groups. A three phase launch that included market preparation, retailer sell-in and customer acquisition in a defined geography, with a plan to expand accordingly.

The Results:
PJ’s Steak is available throughout major retailers in the Mid-Atlantic.