Project Description

Client Objective:
ACME Markets; a multi-vender campaign focused that will support the National Frozen and Refrigerated Association’s (NFRA) annual program to educate and engage consumers about the benefits of dairy products while enhancing customer relationships with their retailer partners.

The Solution:
A retailer campaign aligning with the NFRA theme that includes: a consumer sweepstakes, thematic ad, customized POS, website, social media, in-store radio and displays with Store Manager contest.

The Results:
All participating products enjoyed a sales lift above 51% with the frozen food category growing 22%. The coveted Golden Penguin recognition. An honor bestowed by the NFRA upon the campaign that exemplified the best among its national peers.