Project Description

Client Objective:
AT&T; to secure new activations for AT&T mobile services in Eastern Pennsylvania.

Solution:
A school based campaign to reach families with children and capitalizing on the increased need for schools to fundraise, tied into a non-profit that is already embraced by coaches and their athletic programs; Coaches vs. Cancer.

Results:
Reached 452 schools in Eastern Pennsylvania with over 200 new activations.  A donation of $10,000 to Coaches vs. Cancer.